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How to make your business more Customer-Centric?

The internet has become a key ingredient for consumers while looking to buy/sell any product/service. Meanwhile, Firms are having difficulty developing and sustaining long-term relationships with clients, both in the B2C and B2B spheres. With newer, ground-breaking business models, faster technology cycles, and a wider range of supply options available today, sustainable business is becoming less foreseeable. 

“75% of organizations believe themselves to be customer-centric, but only 30% of customers agree.” 

Customer Intelligence creates a competitive advantage that can increase business agility and boost loyalty as businesses can build real and strong relationships with customers. Inference labs are infusing Customer intelligence everywhere. We believe that Customer Sustainability is the key priority for businesses in creating a profit. 

We, at Inference, are experts in extracting, identifying, or characterizing the sentiment content of a text unit using NLP & Machine learning models. 

Why Customer Intelligence with Inference Labs?

Increase Customer Retention:

Identifying the customers who are
likely to churn and take corrective
action by our intelligence analysis.

360-Degree customer view:

Get complete access to the same
a version of the truth about the
customer for every interaction.

Improved Products & Services:

Anticipate industry trends, gain
insights about new markets, and
understand what did not go well with
your product releases.

Better Customer Service:

“One in every three customers is
likely to leave your brand after one
bad experience.” As Customer service
is extremely important, we provide
actionable insights that can improve
the profitability of businesses.

Increase ROI from Marketing
campaigns:

Analyse customer sentiments towards
your competitors’ products and thus
finetune your product release. It helps
you get customer data analytics to gain
better results from your marketing
campaigns.

Better brand reputation
management:

Brand monitoring on all online
platforms can help you manage brand
reputation better.

Our Approach 

Benefits of Customer Intelligence

 “60% of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial.” According to cognizant

  • Providing tailored intelligence by Inference labs allows businesses to understand the behavior of their customers in real-time, so they can make informed decision making, which ultimately increases customer satisfaction. 
  • Businesses will understand the importance of customer engagement with Inference labs’ rock-solid platform that delivers a seamless, integrated experience. 
  • Mitigate customer attrition by automating the identification of at-risk customers and the drivers of attrition. 
  • Businesses can expand cross-selling and upselling by analysing customers’ tendencies for new offerings. 
  • Businesses can improve the effectiveness of marketing campaigns and fine-tune channel marketing by analysing customer behaviour with existing products or competition for upcoming new products. 

Do you use any of these customer-centric hacks in your daily business workflow?  
Feel free to contact us! We are always there to help you. 

Author avatar
Analytics_Team
http://inference.in
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