“We are drowning in information while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely.”
E. O. Wilson
Do it now before it is too late!
Do you want your product to be loved as much as you do? Want to achieve higher NPS scores and better feedback?
Irrespective of the industry, users today would love to see how they are utilizing the application and how much they are benefitting from it. Companies that have realized this, have been able to produce happy customers by embedding analytics in their application, thus making their product stands apart from the competitors.
User analytics based on industry-specific KPIs, help users be informed resulting in higher user engagement rates, eventually increasing their trust.
According to Gartner, 50% of organizations will reject solutions from vendors that inhibit users from extracting their data.
Want to achieve higher NPS scores and better feedback? User analytics based on industry-specific KPIs, help users be informed resulting in higher user engagement rates, eventually increasing their trust.
Still, Confused between good and great product?? Let’s understand it through examples.
| Good Product | Great Product |
| The project management tool for teams to track projects is good. | A single dashboard to project managers and employees showing their workload over the week and the number of projects they worked on and relative performance is great! |
| An accounting product that allows agencies to balance their books and issue payroll is a good product. | An accounting product that provides the agency CEO with dashboards for visualizing trends in late or outstanding payments. Which can be filtered by account, client turnover rate, account manager. This product is great. |
| A transportation logistics product that allows the company to plan and track routes and deliveries is good | A product that allows managers to visualize data on each route’s efficiency and profitability and drill down into the efficiency of each driver per route? This product is great. |
| A medical information system that allows doctors to keep track of their patient’s health history and refer back to notes from previous visits is good | A medical information system that allows doctors to anticipate at a glance an increase in seasonal demand or rates of incorrect first diagnosis? This system is great. |
“But how do we make a good product into a great product? The answer is a simple mantra!”
“Empower users with insights using analytics and not just provide them plain simple data!”
But it doesn’t stop here, what’s next is to be able to embed these analytical insights into applications. Something that is looked up to by a lot of tech-savvy customers as a basic feature.
With so much value embedded analytics can provide, it is inevitable to ignore this feature. Product providers continue to embed analytics solutions at all stages of the product life cycle – it’s never too late to provide your customers with the immense benefits of analytics within your product. Looking towards making your product a great product, Reach out to us and we will be more than happy to connect over a complimentary discovery session to understand your needs.
Want to achieve higher NPS scores and better feedback?
